Timeline
From TestSubjectsNeeded
Timeline of Events
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- AKA, The story so far...
Test Subjects Needed
Discovery of Testsubjectsneeded.com and the sensory evaluation test.
May 24
An ad printed in the Flashpoint comic series leads to Testsubjectsneeded.com
- The ad in the DC comic was for 5 Gum and included a "wasp"-like icon and morse code, which decodes to Testsubjectsneeded.com. (see Print ads)
Additional print ads lead to subfolders on Testsubjectsneeded.com, though redirect to the home page
- These include a QR code in the Seattle Weekly, and LA Weekly, leading to the /unknown subfolder, but redirects to the home page.
TV commercials for 5 Gum include a brief flicker in the last scene displaying Testsubjectsneeded.com
- Closing text in the commercial is briefly replaced by "test subjects needed". (video link?)
Testsubjectsneeded.com (and its mobile site) asks visitors to fill out a sensory evaluation test.
- On completing the questionnaire, visitors are prompted to create a profile, and provide details for the creation of a custom badge said to be mailed out in the near future. Answers to the sensory test provide the basis for a pentagon-like graph.
June 13
At Bonaroo 2011, crowds were treated to a surreal drop of blinking LED paper helicopters during the outdoor event.
- The event is recapped in this official video (youtube)
An ad in the June/July issue of Seventeen contains another QR code leading to Testsubjectsneeded.com, and highlighted letters spelling "destiny".
- The QR code leads to the subfolder /query, and the highlighted letters "destiny" are also a subfolder. (see Print ads)
Users who completed the evaluation test and registered at Testsubjectsneeded.com providing a mailing address begin receiving mail.
- Inside the package is an origami helicopter with a blinking LED light. On the copter is another QR code which decoded leads to Missionicefly.com. Packages were reported being shipping in either black or silver envelopes.
Missionicefly.com is discovered, including a countdown timer to 12:00pm Pacific June 30.
- An Icefly buzzes around the web interface with the countdown and includes a link back to Testsubjectsneeded.com.
June 25
An updated video of the Bonaroo 2011 helicopter drop is uploaded (youtube), but includes a brief, garbled scene with actor Terry O'Quinn.
