The icefly is a mysterious creature resembling a silver firefly with a glowing blue light. Iceflies are apparently found buried within the arctic ice; the Human Preservation Project is drilling them out of the ice and placing them in storage canisters for currently unknown reasons. They appear to have some sort of supernatural power, as shown when one of the insects caused its canister to levitate without visible human assistance.
A stylized icefly icon currently serves as the logo for the ARG, appearing on various items and websites related to the game.
5 Gum commercial
Recently spotted in the wild: