Timeline
From TestSubjectsNeeded
Contents |
Timeline of Events
- AKA, The story so far...
Test Subjects Needed
May 24
An ad printed in the Flashpoint comic series leads to Testsubjectsneeded.com
- The ad in the DC comic was for 5 Gum and included a "wasp"-like icon and morse code, which translates to the URL. (see Print ads)
Additional print ads lead to subfolders of Testsubjectsneeded.com, though redirect to the home page
- These include a QR code in the Seattle Weekly,
TV commercials for 5 Gum include a brief flicker in the last scene displaying Testsubjectsneeded.com
- Closing text in the commercial is briefly replaced by "test subjects needed"
Testsubjectsneeded.com (and its mobile site) asks visitors to fill out a sensory evaluation test.
- On completing the questionnaire, visitors are prompted to create a profile, and provide details for the creation of a custom badge said to be mailed out in the near future. Answers to the sensory test provide the basis for a pentagon-like graph.
June 13
At Bonaroo 2011, crowds were treated to a surreal drop of blinking LED paper helicopters during the outdoor event.
- Recapped in this official video (youtube)
Users to completed the evaluation test and registered at Testsubjectsneeded.com with a mailing address begin receiving mail.
- Inside the package is an origami helicopter with an LED light that blinks.
An ad in the June/July issue of Seventeen contains another QR code leading to Testsubjectsneeded.com, and highlighted letters spelling "destiny".
- The QR code leads to the subfolder "/query", and the highlighted letters "destiny" are also a subfolder. (see Print ads)
