Timeline

From TestSubjectsNeeded

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<span class="updt">TV commercials for [[5 Gum]] include a brief flicker in the last scene displaying [[Testsubjectsneeded.com]]</span>
<span class="updt">TV commercials for [[5 Gum]] include a brief flicker in the last scene displaying [[Testsubjectsneeded.com]]</span>
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:: Closing text in the commercial is briefly replaced by "test subjects needed" (leading to [[Testsubjectsneeded.com|the website]]. ''(video link?)''
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:: Closing text in the commercial is briefly replaced by "test subjects needed", leading to [[Testsubjectsneeded.com|the website]] ([http://youtube.com/watch?v=p9xb-M9DD2g youtube]).
<span class="updt">[[Testsubjectsneeded.com]] (and its mobile site) asks visitors to fill out a [[TSN Evaluation|sensory evaluation test]].</span>
<span class="updt">[[Testsubjectsneeded.com]] (and its mobile site) asks visitors to fill out a [[TSN Evaluation|sensory evaluation test]].</span>

Revision as of 04:22, 14 July 2011

Timeline of Events

Contents

  • AKA, The story so far...

Test Subjects Needed

Discovery of Testsubjectsneeded.com and the sensory evaluation test.

May 24

An ad printed in the Flashpoint comic series leads to Testsubjectsneeded.com

The ad in the DC comic was for 5 Gum and included a "wasp"-like icon and morse code, which decodes to Testsubjectsneeded.com. (see Print ads)

Additional print ads lead to subfolders on Testsubjectsneeded.com, though redirect to the home page

These include a QR code in the Seattle Weekly, and LA Weekly, leading to the /unknown subfolder, but redirects to the home page.

TV commercials for 5 Gum include a brief flicker in the last scene displaying Testsubjectsneeded.com

Closing text in the commercial is briefly replaced by "test subjects needed", leading to the website (youtube).

Testsubjectsneeded.com (and its mobile site) asks visitors to fill out a sensory evaluation test.

On completing the evaluation, visitors are prompted to create a profile, and provide details for the creation of a custom badge said to be mailed out in the near future. Answers to the sensory test provide the basis for a pentagon-like graph.

June 7

(E3 news summary?)

June 13

At Bonnaroo 2011, crowds were treated to a surreal drop of blinking LED paper helicopters during the outdoor event.

Official Bonnaroo footage is provided in this video (youtube)

An ad in the June/July issue of Seventeen contains another QR code leading to Testsubjectsneeded.com, and highlighted letters spelling "destiny".

The QR code leads to the subfolder /query, and the highlighted letters "destiny" are also a subfolder. (see Print ads)

Users who completed the evaluation test and registered at Testsubjectsneeded.com providing a mailing address begin receiving mail.

Inside the package is an origami helicopter with a blinking LED light. On the copter is another QR code which decoded leads to Missionicefly.com. Packages were reported being shipping in either black or silver envelopes.

Missionicefly.com is discovered, including a countdown timer to 12:00pm Pacific June 30.

An Icefly buzzes around the web interface with the countdown and includes a link back to Testsubjectsneeded.com.

June 25

An updated video of the Bonnaroo 2011 helicopter drop is uploaded (youtube), but includes a brief, garbled phrase with actor Terry O'Quinn.

Actor Terry O'Quinn (LOST) is also seen at the end of the updated video, but the video and audio is to garbled to note for certain what is being said.

The footer of Missionicefly.com is updated showing the phrase "operation reboot", along with jumbled letters.

Over the course of a day or two, the footer of Missionicefly.com clears to reveal a list of 15 cities, implying a coordinated event on June 30th. Instructions are also added.

Through an email, a Twitter account @Mission_Icefly is revealed

June 29

Test Subjects Needed members receive an email reminding them that Mission Icefly will begin in one day.

June 30 - Mission Icefly

The timer on Missionicefly.com ends, and Mission Icefly begins.

  • Once the timer ends, the iris on the countdown clock becomes clickable. The iris leads to Missionicefly.com/rescue, where the mission goals will be posted. (The site initially launched with a graphic interface, but was changed to a basic HTML page shortly after launch.)
  • The site includes links to the previously discovered Twitter account as well as a Flickr account (http://www.flickr.com/photos/missionicefly).
  • When each city was activated, a PDF file was posted with directions to a location somewhere in the city. The first person who made it to the site acquired an envelope containing instructions to text a phone number for further orders. Once the text was sent, the player was given directions to another location, where they picked up their prize: a Human Preservation Project box containing an Icefly replica. When plugged in, the Icefly will light up and blink; it was later discovered that the blinking spells out Survivalcode.com in Morse code.
  • After the first Icefly was discovered, a heavily garbled video appeared on the Mission Icefly website. As each location completed their objectives, more footage was added to the video, and once every city was finished, the final clip contained a URL: survivalcode.com/thegenesis.
  • Thegenesis features the full, undistorted version of the Mission Icefly video; when the video finishes, the image of a metal door in an arctic environment appears. A screen next to the door displays a countdown ending on July 15. Clicking on the screen goes to the main Survivalcode.com page.
  • Players with Test Subjects Needed accounts can also use them on Survival Code. The profile page features the member's sense print, any achievements they have earned, and a "log file" - a five-page comic featuring several elements from the Genesis video.

Based on a reference found in the log file, Traelekinstitute.com is found. The website includes a phone number that, when called, plays an automated message featuring a word association test. Each of the four words mentioned in the test - "decoy", "ascent", "blameless", and "misguided" - can be used as URLs to find hidden pages on the institute website.

July 2

Survivalcode.com is updated with mentions of two types of Keys. Each account is given three "test facility keys" and a code entry page is launched. Codes can be found inside special packs of 5 Gum with an Icefly printed on the back of the packaging. When the code is entered, it can be redeemed for either another facility key or one of ten "constellation keys." The purpose of the keys is currently unknown.

July 15

The countdown clock on Survivalcode.com/thegenesis is scheduled to end today.

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