Timeline

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:: Over the course of a day or two, the footer of [[Missionicefly.com]] clears to reveal a list of 15 cities, implying [[Mission Icefly|a coordinated event]] on June 30th. Instructions are also added.
:: Over the course of a day or two, the footer of [[Missionicefly.com]] clears to reveal a list of 15 cities, implying [[Mission Icefly|a coordinated event]] on June 30th. Instructions are also added.
-
<span class="blog">Through an email, a twitter account [http://twitter.com/mission_icefly @Mission_Icefly] is revealed</span>
+
<span class="blog">Through an email, a Twitter account [http://twitter.com/mission_icefly @Mission_Icefly] is revealed</span>
::
::
-
----
+
==== June 29 ====
-
Format:
+
<span class="updt">Test Subjects Needed members receive an email reminding them that Mission Icefly will begin in one day.</span>
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* Email reminder June 29th
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==== June 30 - Mission Icefly ====
-
* Countdown ends, iris on MIF.com is clickable, icefly enters leading to /rescue (initially a graphic interface, converted to lightweight HTML)
+
<span class="updt">The timer on Missionicefly.com ends, and [[Mission Icefly]] begins.</span>
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* Link to an email for photo submissions and a flickr account to watch (http://www.flickr.com/photos/missionicefly)
+
* Once the timer ends, the iris on the countdown clock becomes clickable. The iris leads to Missionicefly.com/rescue, where the mission goals will be posted. (The site initially launched with a graphic interface, but was changed to a basic HTML page shortly after launch.)
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* Cities activated 1, 2, or 3 at a time
+
* The site includes links to the previously discovered Twitter account as well as a Flickr account (http://www.flickr.com/photos/missionicefly).
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* First to each location follows instructions to locate a box containing an [[Icefly]] - later discovered that once plugged in and blinking, blinks repeating morse for "SURVIVALCODE.COM"
+
* When each city was activated, a PDF file was posted with directions to a location somewhere in the city. The first person who made it to the site acquired an envelope containing instructions to text a phone number for further orders. Once the text was sent, the player was given directions to another location, where they picked up their prize: a Human Preservation Project box containing an Icefly replica. When plugged in, the Icefly will light up and blink; it was later discovered that the blinking spells out [[Survivalcode.com]] in Morse code.
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* As locations were completed, an embedded garbled video grew clearer.
+
* After the first Icefly was discovered, a heavily garbled video appeared on the Mission Icefly website. As each location completed their objectives, more footage was added to the video, and once every city was finished, the final clip contained a URL: [[The Genesis|survivalcode.com/thegenesis]].
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* Once all cities and iceflies are rescued, the last update included the url '''survivalcode.com/thegenesis'''
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* Thegenesis features the full, undistorted version of the Mission Icefly video; when the video finishes, the image of a metal door in an arctic environment appears. A screen next to the door displays a countdown ending on July 15. Clicking on the screen goes to the main Survivalcode.com page.
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* Video is presented, leading to a passage in a cold environment - with a countdown to July 15
+
* Players with Test Subjects Needed accounts can also use them on Survival Code. The profile page features the member's sense print, any achievements they have earned, and a "log file" - a five-page comic featuring several elements from the Genesis video.
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* User then directed to [[Survivalcode.com]]
+
-
* Intro video includes more Terry O'Quinn
+
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* Create a profile or connect to existing to log two new [[achievements]] (one additional for the 15 volunteers to rescue an icefly)
+
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* User has access to log files - Facility 01 (changed to Prelude) with 5 comic logs
+
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* log #4 mentions [[Traelek Institute]] which leads to [[Traelekinstitute.com]]
+
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* TI.com lists a phone number to call with a brief word assocation test. These four words lead to hidden pages on the website (ascent, blameless, decoy, misguided)
+
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* [[Survivalcode.com]] profiles are updated to refer to "test facility keys" and "constellation keys"
+
-
* Users report codes included inside new 5Gum packaging with the Icefly emblem that can be entered to unlock constellation keys
+
 +
<span class="updt">Based on a reference found in the log file, [[Traelekinstitute.com]] is found.</span>
 +
The website includes a [[866-843-5774|phone number]] that, when called, plays an automated message featuring a word association test. Each of the four words mentioned in the test - [[Traelekinstitute.com/decoy|"decoy"]], [[Traelekinstitute.com/ascent|"ascent"]], [[Traelekinstitute.com/blameless|"blameless"]], and [[Traelekinstitute.com/misguided|"misguided"]] - can be used as URLs to find hidden pages on the institute website.
 +
 +
==== July 2 ====
 +
<span class="updt">Survivalcode.com is updated with mentions of two types of [[Keys]].</span>
 +
Each account is given three "test facility keys" and a code entry page is launched. Codes can be found inside special packs of 5 Gum with an Icefly printed on the back of the packaging. When the code is entered, it can be redeemed for either another facility key or one of ten "constellation keys." The purpose of the keys is currently unknown.
 +
 +
==== July 15 ====
 +
<span class="updt">The countdown clock on Survivalcode.com/thegenesis is scheduled to end today.</span>
===== Latest<!--this is for linking to the latest news as a url anchor at the end of the page, don't populate!--> =====
===== Latest<!--this is for linking to the latest news as a url anchor at the end of the page, don't populate!--> =====

Revision as of 12:58, 7 July 2011

Timeline of Events

Contents

  • AKA, The story so far...

Test Subjects Needed

Discovery of Testsubjectsneeded.com and the sensory evaluation test.

May 24

An ad printed in the Flashpoint comic series leads to Testsubjectsneeded.com

The ad in the DC comic was for 5 Gum and included a "wasp"-like icon and morse code, which decodes to Testsubjectsneeded.com. (see Print ads)

Additional print ads lead to subfolders on Testsubjectsneeded.com, though redirect to the home page

These include a QR code in the Seattle Weekly, and LA Weekly, leading to the /unknown subfolder, but redirects to the home page.

TV commercials for 5 Gum include a brief flicker in the last scene displaying Testsubjectsneeded.com

Closing text in the commercial is briefly replaced by "test subjects needed" (leading to the website. (video link?)

Testsubjectsneeded.com (and its mobile site) asks visitors to fill out a sensory evaluation test.

On completing the evaluation, visitors are prompted to create a profile, and provide details for the creation of a custom badge said to be mailed out in the near future. Answers to the sensory test provide the basis for a pentagon-like graph.

June 7

(E3 news summary?)

June 13

At Bonnaroo 2011, crowds were treated to a surreal drop of blinking LED paper helicopters during the outdoor event.

Official Bonnaroo footage is provided in this video (youtube)

An ad in the June/July issue of Seventeen contains another QR code leading to Testsubjectsneeded.com, and highlighted letters spelling "destiny".

The QR code leads to the subfolder /query, and the highlighted letters "destiny" are also a subfolder. (see Print ads)

Users who completed the evaluation test and registered at Testsubjectsneeded.com providing a mailing address begin receiving mail.

Inside the package is an origami helicopter with a blinking LED light. On the copter is another QR code which decoded leads to Missionicefly.com. Packages were reported being shipping in either black or silver envelopes.

Missionicefly.com is discovered, including a countdown timer to 12:00pm Pacific June 30.

An Icefly buzzes around the web interface with the countdown and includes a link back to Testsubjectsneeded.com.

June 25

An updated video of the Bonnaroo 2011 helicopter drop is uploaded (youtube), but includes a brief, garbled phrase with actor Terry O'Quinn.

Actor Terry O'Quinn (LOST) is also seen at the end of the updated video, but the video and audio is to garbled to note for certain what is being said.

The footer of Missionicefly.com is updated showing the phrase "operation reboot", along with jumbled letters.

Over the course of a day or two, the footer of Missionicefly.com clears to reveal a list of 15 cities, implying a coordinated event on June 30th. Instructions are also added.

Through an email, a Twitter account @Mission_Icefly is revealed

June 29

Test Subjects Needed members receive an email reminding them that Mission Icefly will begin in one day.

June 30 - Mission Icefly

The timer on Missionicefly.com ends, and Mission Icefly begins.

  • Once the timer ends, the iris on the countdown clock becomes clickable. The iris leads to Missionicefly.com/rescue, where the mission goals will be posted. (The site initially launched with a graphic interface, but was changed to a basic HTML page shortly after launch.)
  • The site includes links to the previously discovered Twitter account as well as a Flickr account (http://www.flickr.com/photos/missionicefly).
  • When each city was activated, a PDF file was posted with directions to a location somewhere in the city. The first person who made it to the site acquired an envelope containing instructions to text a phone number for further orders. Once the text was sent, the player was given directions to another location, where they picked up their prize: a Human Preservation Project box containing an Icefly replica. When plugged in, the Icefly will light up and blink; it was later discovered that the blinking spells out Survivalcode.com in Morse code.
  • After the first Icefly was discovered, a heavily garbled video appeared on the Mission Icefly website. As each location completed their objectives, more footage was added to the video, and once every city was finished, the final clip contained a URL: survivalcode.com/thegenesis.
  • Thegenesis features the full, undistorted version of the Mission Icefly video; when the video finishes, the image of a metal door in an arctic environment appears. A screen next to the door displays a countdown ending on July 15. Clicking on the screen goes to the main Survivalcode.com page.
  • Players with Test Subjects Needed accounts can also use them on Survival Code. The profile page features the member's sense print, any achievements they have earned, and a "log file" - a five-page comic featuring several elements from the Genesis video.

Based on a reference found in the log file, Traelekinstitute.com is found. The website includes a phone number that, when called, plays an automated message featuring a word association test. Each of the four words mentioned in the test - "decoy", "ascent", "blameless", and "misguided" - can be used as URLs to find hidden pages on the institute website.

July 2

Survivalcode.com is updated with mentions of two types of Keys. Each account is given three "test facility keys" and a code entry page is launched. Codes can be found inside special packs of 5 Gum with an Icefly printed on the back of the packaging. When the code is entered, it can be redeemed for either another facility key or one of ten "constellation keys." The purpose of the keys is currently unknown.

July 15

The countdown clock on Survivalcode.com/thegenesis is scheduled to end today.

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